If you’re looking to expand your global digital footprint, Brazil should be your next target market. Brazil has a relatively young population compared to other countries, and around 85% of the population is under 55, and 40% of the population is under 25 years old. If you make those connections now, you have a real chance to build a long-term relationship with your customers.
The vast majority of the popular social media platforms that your company already utilizes are widely accepted in Brazil. When it comes to entering the global market, Brazil has an easier and more logical route than any other country because social networks such as Facebook and YouTube are not blocked.
Passionate internet people
The fact that only 48% of Brazilians have access to the internet doesn’t mean it’s a small number by any means. In addition, the internet is used extensively by those who have access to it. On weekdays, Internet users in Brazil spend an average of five hours logging on and four hours a day on weekends.
Next in line for the top spot in the global market
It’s still a work in progress in Brazil, politically and economically, but this does not diminish the country’s attractiveness as a tourist destination. More and more Brazilians are joining social networks every day, and this is an unprecedented social media landscape. They’re connected as long as they’re logged in. It’s an opportunity for brands that have done their homework and prepared thoroughly to be at the forefront of the next leading market.
You need social media marketing for your business in these such ways.
- An increase in brand recognition
When it comes to digital marketing, social media is one of the most stress-free and lucrative platforms. Set up a business Facebook page and begin networking with others. You can significantly boost your brand’s recognition by implementing a social media strategy. Over 91% of marketers said that their social promotional strategies significantly increased their brand’s visibility and enhanced the user experience even though they only spent a few hours per week doing so.
- Cost-effective
In terms of advertising, social media marketing may be the cheapest option. Creating an account and signing up for almost all social networking sites is completely free of charge. Always start small with paid social media advertising to get a sense of what you can expect. To maximize your return on investment, you need to be cost-effective. This allows you to have more money for other business and marketing expenses. As long as you’re willing to put in the time and money, you can see a significant increase in your conversion rates and a return on your investment.
- Engage your customers in a meaningful way.
Customers can be engaged and communicated with through social media. The more you interact with your audience, the better your chances of converting them into paying customers. Your target audience should be able to express their needs and interests to you in a two-way conversation. Communication and engagement with consumers can also help you win their attention, convey your brand message, and build brand loyalty. As a result, your brand will be able to reach a larger audience and establish itself without any difficulty.
- Increased customer satisfaction with the brand
It’s much easier for customers to find and interact with you when active on social media. Your customers are more likely to stay loyal to you if you build a relationship with them on social media. Since one of the main objectives of almost any business is to develop a loyal customer base. Developing a strong relationship with your customers is essential. It’s not just about promoting your product on social media; it’s also a great place to start. The customer views these platforms as a direct line of communication with the company.
- Increased brand recognition
Being in constant communication with your clients shows customers that you and your company value their business. Let your customers do the advertising for you once a few satisfied customers are willing to speak out about their positive experience with your product or service.
- Traffic has increased
In addition to boosting your website’s traffic, social media can also benefit your business. Sharing your content on social media gives people a reason to visit your website. The more high-quality content you post on your social media accounts, the more traffic and conversion opportunities you will generate.
Final thoughts
Start-ups and established brands in Brazil can benefit greatly from social media marketing. Increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction, and much more can be achieved by regularly updating the right social media marketing strategy. Don’t allow your competitors to snatch away your potential customers from you on social media. The sooner you get started, the more quickly your business will grow.
