The digital landscape without a doubt has been aligning with Darwin’s evolution principles and it explains why companies adapt to the ever-changing trends which generally come on top and those that fail to align with the trends are likely to lose the game. On the flip side, the digital atmosphere is loaded with competition and if you want to strive in the cutthroat competition then you must be updated with the latest tools and technologies for boosting the presence online.
The influx of change during the pandemic has not left any sector untouched including digital marketing. The digital marketing landscape has been ever-changing and it changes so frequently that is almost impossible to imagine digital marketing’s future. During the past two years, we have seen a myriad of technologies and backlash of social media and influencer marketing taking the lead.
Hybrid events are here to stay
The pandemic has left a huge impact on almost all the industries and even though the world is opening up there are some changes that we won’t be going back to the normal we knew about. Experts believe that the way we work, buy or even socialize has evolved for our highest good. The move to hybrid events is one of the most powerful moves of the new normal. Even though the pandemic didn’t start with virtual event culture but it made it compulsory for companies to align with the model in terms of remote work and of course social distancing.
Hybrid events are a perfect combination of in-person and virtual elements which make them inclusive and sustainable at the same time. Some companies host events for their attendees to strategize, build an atmosphere where people can connect and inspire innovation to a great extent. On the flip side, even in one-to-one events allow to align with all the objectives but there is a lot of negative impact on our environment. All we say is that hybrid events are quite eco-friendly and they can also include several people at a time without any stress of geographical barriers. Even people with disabilities can join the event and the pandemic has raised awareness for sustainability as per experts. Hence hybrid events are to be chosen by the companies in the upcoming year also.
Power of artificial intelligence
Artificial intelligence without a doubt has been prominent in the digital marketing sector for some time now. But in the coming year, experts see a scope that companies will integrate this with SEO, SEM, and other digital marketing strategies. AI technology can conduct various business forecasting and other predictions. For instance, AI tools allow companies to understand various matrices to produce precise comments on demand and growth factor predictions. Additionally, healthcare and finance can also use AI-powered strategies to formulate digital objectives to retain and attract patrons.
Companies are more likely to rely on AI-powered tools for digital process automation including conversational AI and robotic process automation to provide an amazing response to clients in an automated way. This can easily improve the company’s customer satisfaction rate and companies can also implement AI in various areas of their digital marketing strategies. For example, companies can use different AI tools to automate their SEO work by getting feedback in time by using keywords, links, and other metrics. Companies can also use AI-based content planning and optimization tools to streamline their digital marketing strategies.
Almost all the search engines including Google only prioritize good quality content and companies that focus on enhancing their user experience must be using clear, informative, and attractive content that can improve their rankings, conversations, and leads. In the coming year, the experts say that companies will also optimize their pages for various searches. As per a recent survey it was seen that at least 52 % of voice-activated speaker owners aim to get their information regarding deals, sales, and promotions. Hence a company needs to optimize its content to align with the voice commands using Siri, Cortana, or Alexa. It can help them improve their performance.
You can yield fruitful results by using video content in digital marketing campaigns and experts don’t see it changing anytime in near future. It is mainly because as per the recent survey it was analyzed that at least 93% of the respondents find it helpful to see videos when buying a product. Video content is ideally more appealing than text-based content as customers can easily understand a product or service. It means video marketing can be one of the most effective ways to create engaging and attractive content for clients. You can also include all the information and product demonstrations and behind the scene videos for your business process in the future of various digital marketing strategies. All we say is that video marketing can be quite effective for improving engagement levels and consumer appetite. You are already lagging behind if you haven’t fully embraced video marketing strategies but it’s always better to be late than never.